Privacy Policy

Privacy policy
Unless otherwise stated below, the provision of your personal data is not required by law or contract, nor is it necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide data has no consequences. This only applies if no other information is provided in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.

Competitions
When you take part in competitions, we collect the data required to organise the competition. This is usually an individual competition entry (e.g. a comment or a photo), as well as your name and contact details. We may pass on your data to our competition partners, e.g. to send you the prize. Data processing and data transfer may vary depending on the competition and is therefore specifically described in the respective conditions of participation. Participation in the competition and the associated data collection is, of course, voluntary. The legal basis for data processing is your consent in accordance with Art. 6 para. 1 a GDPR. Your data will be deleted after the end of the competition.

Server logfiles
You can visit our website without providing any personal details. 
Every time you access our website, usage data is transmitted to us or our web host / IT service provider by your Internet browser and stored in log data (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred and the requesting provider.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in ensuring the trouble-free operation of our website and improving our offer. 

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Contact us

Responsibleperson/data protection officer
Contact us on request. The controller responsible for data processing is: SUND Digital GmbH + Co. KG c/o the data protection officer, Victroriaallee 1, 22143 Hamburg Germany, +49 40 53 80 96 - 0, datenschutz@sund.net

You can reach our data protection officer directly at SUND Digital GmbH + Co. KG
the data protection officer
Victoriaallee 1
22143 Hamburg
Germany
Phone: +49 40 53 80 96-0
Fax: +49 40 53 80 96-2158
Email: datenschutz@sund.net

Proactive contact from the customer by e-mail
If you contact us by e-mail on your own initiative, we will only collect your personal data (name, e-mail address, message text) to the extent provided by you. The data processing serves to process and respond to your contact enquiry.
If the contact is made for the purpose of implementing pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(f) GDPR.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When you use the contact form, we only collect your personal data (name, e-mail address, message text) to the extent that you provide it. The data processing serves the purpose of establishing contact.
If the contact is made for the purpose of implementing pre-contractual measures (e.g. advice on purchase interest, preparation of an offer) or concerns a contract already concluded between you and us, this data processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your enquiry. In this case, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on Article 6(1)(f) GDPR.
We will only use your e-mail address to process your enquiry. Your data will then be deleted in compliance with statutory retention periods, unless you have consented to further processing and use.

Customer account Orders      

Customer account
When you open a customer account, we collect your personal data to the extent specified there. The purpose of data processing is to improve your shopping experience and simplify order processing. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us without affecting the legality of the processing carried out on the basis of the consent until revocation. Your customer account will then be deleted.

Collection, processing and forwarding of personal data for orders
When you place an order, we collect and process your personal data only to the extent necessary to fulfil and process your order and to process your enquiries. The provision of the data is necessary for the conclusion of the contract. Failure to provide the data means that no contract can be concluded. The processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR and is necessary for the fulfilment of a contract with you. 
Your data is passed on, for example, to the shipping companies and dropshipping providers you have selected, payment service providers, service providers for order processing and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transfer is limited to a minimum.

Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.

Advertising reviews


Rating reminder
After placing your order, we would like to ask you to rate your purchase with us.
For this purpose, we use your personal data (name, e-mail address, order information) independently of the contract processing in order to send you an evaluation reminder by e-mail after an order has been placed, provided you have expressly consented to this.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by using the corresponding link in the e-mail or by notifying us, without affecting the legality of the processing carried out on the basis of the consent until revocation.

Use of Opinew
We use the Opinew tool on this website, a service provided by Shop Circle LTD, Northcliffe House, 29 Farm Street, London, W1J5RL, United Kingdom.
Using Opinew, we can manage product reviews from orders via email, SMS and QR codes, integrate them optimally into the design of our website and automatically display top reviews. For this purpose, the tool accesses your personal data such as name, email address, IP address and order information. 
In this context, personal data is transferred to Great Britain. The European Commission has issued an adequacy decision stating that the UK offers a level of data protection equivalent to that of the General Data Protection Regulation. 
We have also concluded an order processing contract with the service provider in accordance with Art. 28 Para. 3 GDPR.
The legal basis for data processing is your consent in accordance with Art. 6 Para. 1 S. 1 lit. a GDPR.
You can withdraw your consent to the processing of personal data at any time. Please note that the cancellation is only effective for the future.
You can find more information on the scope of data processing by the provider at: https://www.opinew.com/privacy

Use of e-mail address for sending newsletters
We use your e-mail address independently of the contract processing exclusively for our own advertising purposes for sending newsletters, provided you have expressly consented to this. Processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your e-mail address will then be removed from the mailing list. 

Use of rapidmail
We use the service of rapidmail GmbH (Wentzingerstraße 21
79106 Freiburg im Breisgau; "rapidmail") as part of order processing.
We pass on the information you provide when registering for the newsletter (e-mail address, first name and surname if applicable) to rapidmail. The data processing serves the purpose of sending the newsletter and its statistical analysis.
In order to analyse newsletter campaigns, the newsletters sent contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device as well as the time. This data can be used to create user profiles under a pseudonym. The data collected will not be used to identify you personally. The data collected is only used for statistical analysis to improve newsletter campaigns.
Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective advertising and user-friendly newsletter system. You have the right to object to this processing of your personal data at any time for reasons arising from your particular situation.
You can find more information and rapidMail's privacy policy at: https://www.rapidmail.de/datenschutz and https://www.rapidmail.de/hilfe/kategorie/statistiken.

Shipping service provider Merchandise management

Forwarding the e-mail address to the shipping company for information on the shipping status
We will pass on your e-mail address to the transport company as part of the contract processing if you have expressly agreed to this during the ordering process. The purpose of this transfer is to inform you by e-mail about the dispatch status. The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company without affecting the lawfulness of processing based on consent before its withdrawal.

Use of an external merchandise management system
We use a merchandise management system for contract processing as part of order processing. For this purpose, your personal data collected as part of the order is sent to
Billbee GmbH, Arolser Str. 10, 34477 Twistetal , Germany.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Payment service provider Credit information

Use of PayPal Express
We use the PayPal Express payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of data processing is to be able to offer you payment via the PayPal Express payment service.
To integrate this payment service, it is necessary for PayPal to collect, store and analyse data (e.g. IP address, device type, operating system, browser type, location of your device) when you visit the website. Cookies can also be used for this purpose. The cookies enable your browser to be recognised.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 Para. 1 S. 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
By selecting and using PayPal Express, the data required for payment processing will be transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
You can find more information on data processing when using the PayPal Express payment service in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS

Use of PayPal Check-Out
We use the PayPal Check-Out payment service from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The purpose of data processing is to be able to offer you payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, the data required for payment processing will be transmitted to PayPal in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Cookies can be stored that enable your browser to be recognised. The resulting data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation.

Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal 
For individual payment methods such as credit card via PayPal, direct debit via PayPal or "Pay later" via PayPal, PayPal reserves the right to obtain credit information based on mathematical-statistical procedures using credit agencies. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognised mathematical-statistical procedures and whose calculation includes address data, among other things. Your legitimate interests are taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in protection against payment default if PayPal makes advance payments. 
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you which is based on point (f) of Article 6(1) GDPR by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.

Third party supplier
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. PayPal may then forward the data to the respective provider in order to process this payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Local third-party providers may be, for example

  • Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
  • giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)


Purchase on account via PayPal 
When paying via the payment method purchase on account, the data required for payment processing is first transmitted to PayPal. To process this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Ratepay may carry out a credit check on the basis of mathematical-statistical procedures (probability or score values) using credit agencies in accordance with the procedure described above. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in protection against payment default if Ratepay makes advance payments. Further information on data protection and which credit agencies Ratpay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/.

You can find more information on data processing when using PayPal in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of Klarna payment options 
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfil the contract with you using the selected payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Cookies can be stored that enable your browser to be recognised. The resulting data processing takes place on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in a customer-oriented offer of different payment methods. You have the right to object to this processing of your personal data at any time on grounds relating to your particular situation.
"Pay Later" (invoice), "Pay Now" (payment by direct debit), "Financing" (instalment purchase)
For individual payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit), "Financing" (instalment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical procedures using credit agencies.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, e-mail address, IP address and data related to the order, to a credit agency for the purpose of identity and credit checks and uses the information received on the statistical probability of non-payment for a balanced decision on the establishment, execution or termination of the contractual relationship. The credit report may contain probability values (score values) that are calculated on the basis of scientifically recognised mathematical-statistical procedures and whose calculation includes address data. Your interests worthy of protection are taken into account in accordance with the statutory provisions. The data processing serves the purpose of credit assessment for the initiation of a contract. The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR out of our overriding legitimate interest in protection against payment default if Klarna makes advance payment. You have the right, for reasons arising from your particular situation, to object at any time to this processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR by notifying Klarna. The provision of the data is necessary for the conclusion of the contract with the payment method you have requested. Failure to provide the data means that the contract cannot be concluded with the payment method you have selected.
Further information, in particular which credit agencies Klarna forwards your personal data to, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies
You can find general information about Klarna for Germany at: https://www.klarna.com/de/ and for Austria at https://www.klarna.com/at/. Your personal data will be processed by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's privacy policy for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy covered.

Cookies

Our website uses cookies. Cookies are small text files that are stored in the Internet browser or by the Internet browser on a user's computer system. When a user accesses a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
Cookies are stored on your computer. You therefore have full control over the use of cookies. By selecting the appropriate technical settings in your Internet browser, you can be notified before cookies are set and decide whether to accept them individually, as well as prevent the storage of cookies and transmission of the data they contain. Cookies that have already been saved can be deleted at any time. However, we would like to point out that you may then not be able to use all the functions of this website to their full extent.
Use the links below to find out how to manage (including deactivating) cookies in the main browsers:
Technically necessary cookies
Unless otherwise stated below in the privacy policy, we only use these technically necessary cookies for the purpose of making our website more user-friendly, effective and secure. Furthermore, cookies enable our systems to recognise your browser even after a page change and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary for the browser to be recognised even after a page change.
The use of cookies or comparable technologies is based on § 25 para. 2 TDDDG. Your personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our offer.
You have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning you.

Use of the Shopify Consent Tool (Shopify Privacy & Compliance)
We use the Shopify Privacy & Compliance consent tool from Shopify International Ltd (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Shopify is a company affiliated with Shopify Inc (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool enables you to give your consent to data processing via the website, in particular the setting of cookies, and to exercise your right to withdraw consent you have already given. The purpose of data processing is to obtain and document the necessary consent for data processing and thus to comply with legal obligations. Cookies may be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.
Data processing is carried out to fulfil a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR.
You can find more information on data protection at Shopify at https://www.shopify.com/de/legal/datenschutz and information on the cookies used at https://www.shopify.com/de/legal/cookies.


Advertising tracking analysis      

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analysing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to analyse your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. 
The following information may be collected: IP address, date and time of the page view, click path, information about the browser and device you are using, pages visited, referrer URL (website from which you accessed our website), location data, purchase activity. Your data may be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices and all other data that Google has about you.

Your IP address will be truncated by us on our own servers. This means that Google only receives pseudonymised data.

Google uses technologies such as cookies, web storage in the browser and tracking pixels that enable your use of the website to be analysed. The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR.

Your personal data is processed with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.

We use the advanced implementation of the consent mode (Advanced Consent Mode). This means that user data is transmitted to Google in the form of "pings" even if consent has not been given. These pings may contain the following information, among others IP address to derive the IP country (no logging of the IP address takes place), date and time of the page view, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent.

The information generated about your use of this website is usually transferred to a Google server in the USA and stored there. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles. Both Google and US government authorities have access to your data.

You can find more information on terms of use and data protection at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Matomo
Our website uses the open source web analytics service Matomo, a service provided by "InnoCraft Ltd", a company based at 150 Willis St, 6011 Wellington, New Zealand. As InnoCraft is located outside the EU, InnoCraft has appointed a representative in the EU (privacy@innocraft.com).Matomo uses cookies, which enable an analysis of the use of the website. For this purpose, the usage information collected in the cookie (including your shortened IP address) is transmitted to Matomo's server located in the EU and stored for usage analysis purposes. Matomo does not transmit data to servers that are outside of our control. Your IP address is immediately anonymised during this process, so that you as a user are not identifiable to us. The information collected about your use of this website is not shared with third parties. We use the collected data for statistical analysis of user behaviour for the purpose of optimising the functionality and stability of the website and for marketing purposes. Our interest in and purpose of the data processing lies in the optimisation of our website, the adaptation of the contents and the improvement of our offer. The interests of the users are sufficiently protected by anonymisation.

We only store the analysis data for as long as the purpose of the data processing requires, but for a maximum of 6 months. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. 

Use of Shopify statistics
We use the statistics and analysis functions of Shopify International Ltd. on our website (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") as part of order processing. Shopify is a company affiliated with Shopify Inc (151 O'Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The purpose of data processing is to analyse this website and its visitors. For this purpose, data is stored for marketing and optimisation purposes and provided in reports, analyses and statistics. Among other things, the following device information is collected and processed: Web browser information, IP address, time zone and some of the cookies installed on your device. When you navigate the website, information is also collected about the web pages or products accessed, the referrer URL (website from which you accessed our website) and information about how you interact with the website. Technologies such as cookies, web beacons, tags and pixels (electronic files used to collect information about how you navigate the website) are used for this purpose.
Your data may be transferred to and processed in third countries outside the EU, in particular Canada and the USA. The EU Commission has issued an adequacy decision for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer takes place on the basis of contractual obligations that are comparable to those of the EU Commission's standard contractual clauses.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information on data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information on the order processing contract at https://www.shopify.com/de/legal/dpa and information on the cookies used at https://www.shopify.com/de/legal/cookies.

Use of Google Ads conversion tracking
We use the online advertising programme "Google Ads" on our website and in this context conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
When you click on an advert placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to this page. Each Google Ads customer receives a different cookie. It is therefore not possible for cookies to be tracked via the websites of Ads customers.
The information collected with the help of the conversion cookie is used to create conversion statistics. This tells us the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, we do not receive any information with which users can be personally identified. We use the advanced implementation of the consent mode (Advanced Consent Mode). This means that user data is transmitted to Google in the form of "pings" even if consent has not been given. These pings may contain the following information, among others IP address to derive the IP country (no logging of the IP address takes place), date and time of the page view, URL of the pages visited, user agent, referrer URL (website from which our website was accessed) or information about the triggering of website events such as a conversion. On the basis of this information, Google models user data in order to be able to carry out a comprehensive usage analysis despite the refusal of consent. 
Your data may be transmitted to the servers of Google LLC in the USA. The EU Commission has issued an adequacy decision for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information and Google's privacy policy at: https://www.google.de/policies/privacy/

Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The purpose of data processing is to rent out advertising space on the website and to target visitors to the website with interest-based advertising. This function is used to display personalised, interest-based advertisements from the Google Display Network to visitors to the provider's website. Google uses cookies that enable your use of the website to be analysed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained TADPF certification and is therefore committed to complying with European data protection principles. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information and Google's privacy policy at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of the remarketing or "similar target groups" function of Google Inc.
We use the remarketing or "similar target groups" function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application is used to analyse visitor behaviour and interests. Google uses cookies to analyse website usage, which forms the basis for the creation of interest-based advertisements. Cookies are used to record visits to the website and anonymised data on the use of the website. No personal data of visitors to the website is stored. If you subsequently visit another website in the Google Display Network, you will be shown adverts that are highly likely to take into account previously accessed product and information areas.
Your data may be transmitted to Google LLC servers in the USA. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information about Google Remarketing and the associated privacy policy at: https://www.google.com/privacy/ads/

Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.
Data processing is used for marketing and advertising purposes and to measure the success of advertising measures (conversion tracking). We find out the total number of users who clicked on one of our adverts and were redirected to a page with a conversion tracking tag. However, it is not possible to personally identify these users. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable your use of the website to be analysed. When you click on an advert placed by Microsoft Advertising, a cookie for conversion tracking is stored on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognise that you have clicked on the ad and have been redirected to this page. The following information may be collected: IP address, identifiers assigned by Microsoft (identifiers), information about the browser you are using and the device you are using, referrer URL (website from which you accessed our website), URL of our website.
Your data may be transferred to the USA. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information on data protection and the cookies used by Microsoft here.


Plug-ins and miscellaneous

Using the Google Tag Manager
We use the Google Tag Manager of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. 
This application is used to manage JavaScript tags and HTML tags that are used to implement tracking and analysis tools in particular. The purpose of data processing is to design and optimise our website in line with requirements.
The Google Tag Manager itself does not store cookies or process personal data. However, it enables the triggering of other tags that can collect and process personal data.
You can find more information on terms of use and data protection here.
Use of Google reCAPTCHA 
On our website we use the reCAPTCHA service of the Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"). The purpose of the query is to distinguish between human input and automated, machine processing. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the reCAPTCHA service will be transmitted to Google. This data is processed by Google within the European Union and may also be transmitted to Google LLC servers in the USA. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has obtained TADPF certification and is therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can find more information about Google reCAPTCHA and the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy.

Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. 
This serves the purpose of differentiating between human input and automated, machine processing. In the background, Google collects and analyses usage data that is used by Invisible reCaptcha to distinguish regular users from bots. For this purpose, your input is transmitted to Google and used there. In addition, the IP address and any other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and may also be transmitted to Google LLC servers in the USA. An adequacy decision by the EU Commission is in place for the USA, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself in accordance with the TADPF and has therefore undertaken to comply with European data protection principles.
The use of cookies or comparable technologies takes place with your consent on the basis of § 25 para. 1 sentence 1 TDDDG i.V.m. Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent on the basis of Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time without affecting the lawfulness of processing based on consent before its withdrawal.
You can findmore information about Google reCAPTCHAand the associated privacy policy at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

Data subject rights and storage period

Duration of storage
Once the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in accordance with statutory retention periods, in particular under tax and commercial law, and then deleted after this period has expired, unless you have consented to further processing and use.

Rights of the data subject
If the legal requirements are met, you have the following rights under Art. 15 to 20 GDPR: right of access, right to rectification, right to erasure, right to restriction of processing, right to data portability.
You also have the right to object to processing based on Article 6(1)(f) GDPR and to processing for the purposes of direct marketing in accordance with Article 21(1) GDPR.

Right of appeal to the supervisory authority
In accordance with Art. 77 GDPR, you have the right to lodge a complaint with the supervisory authority if you believe that your personal data is being processed unlawfully.

You can lodge a complaint with the supervisory authority responsible for us, which you can reach using the following contact details:

Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str 22, 7th floor
20459 Hamburg
Phone: +49 40 428544040
Fax: +49 40 428544000
E-mail: mailbox@datenschutz.hamburg.de

Right of objection
If the personal data processing listed here is based on our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time with effect for the future for reasons arising from your particular situation.
Once you have objected, we will no longer process your data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

last update: 13.12.2024