Privacy Policy

Privacy Policy
Unless otherwise specified below, the provision of your personal data is neither legally nor contractually required, nor necessary for the conclusion of a contract. You are not obliged to provide the data. Failure to provide the data has no consequences. This only applies insofar as no other indication is made in the following processing operations.
"Personal data" means any information relating to an identified or identifiable natural person.
 
Competitions
If you participate in sweepstakes, we collect data that is necessary for conducting the sweepstakes. This usually includes an individual sweepstakes entry (e.g., a comment or a photo), as well as name and contact details. It may be that we share your data with our sweepstakes partners, for example, to deliver the prize to you. The data processing and data sharing may vary depending on the sweepstakes and is therefore specifically described in the respective terms and conditions. Participation in the sweepstakes and the associated data collection is, of course, voluntary. The legal basis for data processing is your consent according to Art. 6 para. 1 a GDPR. Your data will be deleted after the sweepstakes ends.
Server log files
You can visit our websites without providing any personal information. 
Each time our website is accessed, usage data is transmitted to us or our web host / IT service provider by your internet browser and stored in log data (so-called server log files). These stored data include, for example, the name of the accessed page, the date and time of the access, the IP address, the amount of data transferred, and the requesting provider.
The processing is carried out on the basis of Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the smooth operation of our website as well as improving our offer. 
 
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. There is an adequacy decision by the EU Commission for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the standard contractual clauses of the EU Commission.

contact

Responsible person/Data protection officer
Contact us on request. The person responsible for data processing is: SUND Digital GmbH + Co. KG c/o the Data Protection Officer, Victroriaallee 1, 22143 Hamburg Germany, +49 40 53 80 96 - 0, datenschutz@sund.net

You can reach our data protection officer directly at: SUND Digital GmbH + Co. KG
the data protection officer
Victoriaallee 1
22143 Hamburg
Germany
Phone: +49 40 53 80 96-0
Fax: +49 40 53 80 96-2158
E-mail: datenschutz@sund.net

Proactive contact initiation by the customer via email
If you proactively contact us by email for business purposes, we collect your personal data (name, email address, message text) only to the extent you provide. The data processing serves to handle and respond to your contact request.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., consultation regarding purchase interest, offer preparation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your inquiry. In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation.
We use your email address only to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Collection and processing when using the contact form
When using the contact form, we collect your personal data (name, email address, message text) only to the extent you provide. The data processing serves the purpose of making contact.
If the contact is for the purpose of carrying out pre-contractual measures (e.g., consultation regarding purchase interest, offer preparation) or concerns a contract already concluded between you and us, this data processing is based on Art. 6 para. 1 lit. b GDPR.
If contact is made for other reasons, this data processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in processing and responding to your inquiry.In this case, you have the right to object at any time to the processing of your personal data based on Art. 6 para. 1 lit. f GDPR for reasons arising from your particular situation.
We use your email address only to process your request. Your data will then be deleted in compliance with legal retention periods, unless you have consented to further processing and use.

Customer Account Orders      

Customer account
When opening a customer account, we collect your personal data to the extent specified there. The data processing serves the purpose of improving your shopping experience and simplifying order processing. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us, without affecting the legality of the processing carried out based on the consent until the revocation. Your customer account will then be deleted.
Collection, processing, and transfer of personal data for orders
When placing an order, we collect and process your personal data only to the extent necessary for the fulfillment and processing of your order as well as for handling your inquiries. Providing the data is necessary for the conclusion of the contract. Failure to provide the data will result in no contract being concluded. The processing is based on Art. 6 para. 1 lit. b GDPR and is necessary for the fulfillment of a contract with you. 
Your data is passed on, for example, to the shipping companies and dropshipping providers you have chosen, payment service providers, service providers for order processing, and IT service providers. In all cases, we strictly observe the legal requirements. The scope of data transmission is limited to a minimum.
 

Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. There is an adequacy decision by the EU Commission for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the standard contractual clauses of the EU Commission.

Reviews       Advertising      


Review reminder
After your order, we kindly ask you to review your purchase with us.
For this purpose, we use your personal data (name, email address, order information) independently of the contract processing to send you a review reminder by email after an order has been placed, provided you have explicitly consented to this.
The processing is carried out on the basis of Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by using the corresponding link in the email or by notifying us, without affecting the lawfulness of the processing carried out based on the consent until the revocation.

Use of Opinew
We use the tool Opinew on this website, a service of the company Shop Circle LTD, Northcliffe House, 29 Farm Street, London, W1J5RL, United Kingdom.
With Opinew, among other things, we can manage product reviews from orders via email, SMS, and QR codes, optimally integrate them into the design of our website, and automatically display top reviews. For this purpose, the tool accesses personal data from you such as name, email address, IP address, and order information. 
In this context, personal data is transferred to the United Kingdom. The European Commission has issued an adequacy decision stating that the United Kingdom provides a level of data protection equivalent to that of the General Data Protection Regulation. 
We have also concluded a data processing agreement with the service provider in accordance with Art. 28 para. 3 GDPR.
The legal basis for data processing is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
You can revoke your consent to the processing of personal data at any time. Please note that the revocation only applies to the future.
More information about the scope of data processing by the provider can be found at: https://www.opinew.com/privacy
 
Use of the email address for sending newsletters
We use your email address exclusively for our own advertising purposes for sending newsletters, independently of contract processing, provided you have given your explicit consent. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time without affecting the legality of the processing carried out based on the consent until the revocation. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the distribution list. 

Use of rapidmail
We use the service of rapidmail GmbH (Wentzingerstraße 21 for sending the newsletter
79106 Freiburg im Breisgau; "rapidmail") within the scope of order processing.
We pass on the information you provide during newsletter registration (email address, if applicable first and last name) to rapidmail. The data processing serves the purpose of sending the newsletter and its statistical evaluation.
To evaluate newsletter campaigns, the sent newsletters contain a 1x1 pixel graphic (tracking pixel) or a tracking link. This allows us to determine whether you have opened the newsletter and whether you have clicked on any integrated links. In this context, we collect your personal data such as IP address, browser type and device, as well as the time. Usage profiles can be created from this data under a pseudonym. The collected data is not used to personally identify you. The collected data is only used for statistical evaluation to improve newsletter campaigns.
The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a targeted, effective, and user-friendly newsletter system. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
Further information as well as the privacy policy of rapidMail can be found at: https://www.rapidmail.de/datenschutz and https://www.rapidmail.de/hilfe/kategorie/statistiken.

Shipping service provider Inventory management

Passing on the email address to shipping companies for information about the shipping status
We pass on your email address to the transport company as part of the contract processing, provided you have explicitly agreed to this during the ordering process. The transfer serves the purpose of informing you about the shipping status via email. The processing is based on Art. 6 para. 1 lit. a GDPR with your consent. You can revoke your consent at any time by notifying us or the transport company, without affecting the legality of the processing carried out based on the consent until the revocation.

Use of an external merchandise management system
We use an inventory management system for contract processing as part of order processing. For this purpose, your personal data collected during the order are transferred to
Billbee GmbH, Arolser Str. 10, 34477 Twistetal transmitted.

The processing of your personal data serves the purpose of fulfilling the contract concluded with you and is based on Art. 6 para. 1 lit. b GDPR.

Payment service provider Credit report

Use of PayPal Express
We use the payment service PayPal Express from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you the payment via the PayPal Express payment service.
To integrate this payment service, it is necessary for PayPal to collect, store, and analyze data (e.g., IP address, device type, operating system, browser type, location of your device) when the website is accessed. Cookies may also be used for this purpose. The cookies enable the recognition of your browser.
The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG  In conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data is carried out with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.
By selecting and using PayPal Express, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.
More information on data processing when using the PayPal Express payment service can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full?locale.x=de_DE#Updated_PS

Use of PayPal Check-Out
We use the payment service PayPal Check-Out from PayPal (Europe) S.à.r.l. et Cie, S.C.A. (22-24 Boulevard Royal L-2449, Luxembourg; "PayPal") on our website. The data processing serves the purpose of offering you the payment via the payment service. By selecting and using payment via PayPal, credit card via PayPal, direct debit via PayPal, or "Pay Later" via PayPal, the data required for payment processing is transmitted to PayPal in order to fulfill the contract with you using the chosen payment method. This processing is based on Art. 6 para. 1 lit. b GDPR.

Cookies may be stored in this process, which enable the recognition of your browser. The data processing that takes place is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods. You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.

Credit card via PayPal, direct debit via PayPal & "Pay later" via PayPal 
For certain payment methods such as credit card via PayPal, direct debit via PayPal, or "Pay later" via PayPal, PayPal reserves the right to obtain a credit report based on mathematical-statistical methods using credit agencies if necessary. For this purpose, PayPal transmits the personal data required for a credit check to a credit agency and uses the information received about the statistical probability of a payment default to make a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values) calculated based on scientifically recognized mathematical-statistical methods, which incorporate address data among other factors. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of credit checking for contract initiation. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when PayPal advances payment. 
You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you based on Art. 6 para. 1 lit. f GDPR by notifying PayPal. The provision of the data is necessary for the conclusion of the contract with the payment method you have chosen. Failure to provide the data will result in the contract not being concluded with the payment method you selected.

Third-party providers
When paying via a third-party payment method, the data required for payment processing is transmitted to PayPal. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. For the execution of this payment method, the data may then be passed on by PayPal to the respective provider. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR. Local third-party providers can, for example, be:

  • Immediately (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
  • giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main)

Invoice purchase via PayPal 
When paying via the invoice payment method, the data required for payment processing is initially transmitted to PayPal. For the execution of this payment method, the data is then transmitted by PayPal to Ratepay GmbH (Franklinstraße 28-29, 10587 Berlin; "Ratepay") in order to fulfill the contract with you using the chosen payment method. This processing is carried out based on Art. 6 para. 1 lit. b GDPR. Ratepay may conduct a credit check based on mathematical-statistical procedures (probability or score values) using credit agencies as described above. The data processing serves the purpose of credit assessment for contract initiation. The processing is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in protection against payment default when Ratepay advances payment. Further information on data protection and which credit agencies Ratepay uses can be found at https://www.ratepay.com/legal-payment-dataprivacy/ and https://www.ratepay.com/legal-payment-creditagencies/. 

Further information on data processing when using PayPal can be found in the associated privacy policy at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Use of Klarna payment options 
We use the payment service of Klarna Bank AB (publ) (Sveavägen 46, 111 34 Stockholm, Sweden; "Klarna") on our website. By selecting and using payment via Klarna, the data required for payment processing is transmitted to Klarna in order to fulfill the contract with you using the chosen payment method. This processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR.

Cookies may be stored in this process, which enable the recognition of your browser. The data processing that takes place as a result is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in a customer-oriented offer of various payment methods.You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
 
"Pay Later" (invoice), "Pay Now" (payment by direct debit), "Financing" (installment purchase)
For certain payment methods such as "Pay Later" (invoice), "Pay Now" (payment by direct debit), "Financing" (installment purchase), Klarna reserves the right to obtain a credit report based on mathematical-statistical methods using credit agencies, if necessary.
For this purpose, Klarna transmits the personal data required for a credit check, such as first and last name, address, gender, email address, IP address, as well as data related to the order, to a credit agency for the purpose of identity and creditworthiness verification and uses the received information about the statistical probability of a payment default for a balanced decision regarding the establishment, execution, or termination of the contractual relationship. The credit report may include probability values (score values) calculated based on scientifically recognized mathematical-statistical methods, which include address data in their calculation. Your legitimate interests are taken into account in accordance with legal provisions. The data processing serves the purpose of creditworthiness verification for contract initiation. The processing is based on Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest in protection against payment default when Klarna advances payment. You have the right to object at any time, for reasons arising from your particular situation, to this processing of your personal data based on Art. 6 para. 1 lit. f GDPR by notifying Klarna. Providing the data is necessary for concluding the contract with the payment method you have chosen. Failure to provide the data will result in the contract not being concluded with the payment method you selected.
Further information, in particular to which credit agencies Klarna passes on your personal data, can be found for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies and for Austria under https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/credit_rating_agencies
General information about Klarna for Germany can be found at: https://www.klarna.com/de/ and for Austria under https://www.klarna.com/at/. Your personal data will be processed by Klarna in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection provisions for Germany at https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy and for Austria under https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy treated.
 

Cookies

Our website uses cookies. Cookies are small text files that are stored in the internet browser or by the internet browser on a user's computer system. When a user visits a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string that allows a unique identification of the browser when the website is accessed again.
 
Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually on their acceptance, as well as prevent the storage of cookies and the transmission of the contained data. Cookies that have already been stored can be deleted at any time. However, we would like to point out that you may not be able to use all functions of this website fully in that case.
 
You can find information at the following links on how to manage cookies in the most important browsers (including how to disable them):
 
Technically necessary cookies
Unless otherwise stated in the privacy policy below, we only use these technically necessary cookies for the purpose of making our offer more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after changing pages and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized again after changing pages.
 
The use of cookies or comparable technologies is based on § 25 para. 2 TDDDG. The processing of your personal data is based on Art. 6 para. 1 lit. f GDPR from our overriding legitimate interest in ensuring the optimal functionality of the website as well as a user-friendly and effective design of our offer.
You have the right to object at any time to the processing of personal data concerning you for reasons arising from your particular situation.
 
Use of the Shopify Consent Tool (Shopify Privacy & Compliance)
We use the consent tool “Shopify Privacy & Compliance” from Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") on our website. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The tool allows you to give consent to data processing on the website, especially the setting of cookies, as well as to exercise your right of withdrawal for consents already given. The data processing serves the purpose of obtaining and documenting necessary consents for data processing and thus complying with legal obligations. Cookies may be used for this purpose. User information, including your IP address, is collected and transmitted to Shopify.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. There is an adequacy decision by the EU Commission for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the standard contractual clauses of the EU Commission.
The data processing is carried out to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR.
More information about data protection at Shopify can be found at https://www.shopify.com/de/legal/datenschutz and information about the cookies used at https://www.shopify.com/de/legal/cookies.


Analysis      Advertising tracking      

Use of Google Analytics 4
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The data processing serves the purpose of analyzing this website and its visitors as well as for marketing and advertising purposes. For this purpose, Google will use the information obtained on behalf of the operator of this website to evaluate your use of the website, to compile reports on website activities, and to provide other services related to website and internet usage to the website operator. 
The following information can be collected, among others: IP address, date and time of the page visit, click path, information about the browser you use and the device you use, visited pages, referrer URL (website through which you accessed our website), location data, purchase activities.Your data can be linked by Google with other data, such as your search history, your personal accounts, your usage data from other devices, and all other data that Google has about you.

Your IP address is first shortened by us on our own servers. Google thus only receives pseudonymized data.

Google uses technologies such as cookies, web storage in the browser, and tracking pixels that enable an analysis of your use of the website.The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR.

The processing of your personal data is carried out with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.

We use the advanced implementation of the Consent Mode. In this process, user data is transmitted to Google in the form of "pings" even if consent is not given. These pings may include the following information, among others: IP address to derive the IP country (the IP address is not logged), date and time of the page visit, URL of the visited pages, user agent, referrer URL (website through which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models user data to enable comprehensive usage analysis despite the refusal of consent.

The information generated about your use of this website is usually transmitted to and stored on a server of Google in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself under the TADPF and thereby committed to comply with European data protection principles. Both Google and US government authorities have access to your data.

More information about terms of use and privacy can be found at https://policies.google.com/technologies/partner-sites and at https://policies.google.com/privacy?hl=de&gl=de.

Use of Shopify statistics
We use the statistics and analysis functions of Shopify International Ltd. (Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; "Shopify") within the scope of order processing. Shopify is an affiliated company of Shopify Inc. (151 O’Connor Street, Ground Floor, Ottawa, Ontario, K2P 2L8, Canada).
The data processing serves the purpose of analyzing this website and its visitors. For this purpose, data is stored for marketing and optimization purposes and provided in reports, analyses, and statistics. Among other things, the following device information is collected and processed: information about the web browser, the IP address, the time zone, and some of the cookies installed on your device. When you navigate the website, information about visited web pages or products, the referrer URL (website through which you accessed our website), as well as information about how you interact with the website, is also collected. Technologies such as cookies as well as web beacons, tags, and pixels (electronic files to capture information about how you navigate the website) are used for this purpose.
Your data may be transferred to third countries outside the EU, in particular to Canada and the USA, and processed there. There is an adequacy decision by the EU Commission for Canada. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Shopify is not certified under the TADPF. This data transfer is based on contractual obligations comparable to those of the standard contractual clauses of the EU Commission.
The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.
You can find more information about data protection at Shopify at https://www.shopify.com/de/legal/datenschutz, information about the data processing agreement at https://www.shopify.com/de/legal/dpa, as well as information about the cookies used at https://www.shopify.com/de/legal/cookies.

Use of Google Ads conversion tracking
We use the online advertising program "Google Ads" on our website and, in this context, conversion tracking (visit action evaluation). Google Conversion Tracking is an analysis service provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; Google).
If you click on an ad placed by Google, a cookie for conversion tracking is stored on your computer. These cookies have a limited validity, do not contain any personal data, and therefore do not serve personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. Therefore, there is no possibility that cookies can be tracked across the websites of Ads customers.
The information collected using the conversion cookie is used for the purpose of creating conversion statistics. In this process, we learn the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag. However, we do not receive any information that would allow users to be personally identified. We use the advanced implementation of the Consent Mode. In this process, user data is transmitted to Google in the form of "pings" even if consent is not given. These pings may include the following information, among others: IP address for deriving the IP country (the IP address is not logged), date and time of the page visit, URL of the visited pages, user agent, referrer URL (website through which our website was accessed), or information about triggering website events such as a conversion. Based on this information, Google models user data to enable comprehensive usage analysis despite the refusal of consent. 
Your data may be transmitted to the servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has been certified under the TADPF and is therefore committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.
Further information as well as Google's privacy policy can be found at: https://www.google.de/policies/privacy/
 
Use of Google AdSense
We use the AdSense function of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. The data processing serves the purpose of renting advertising space on the website and targeting visitors to the website with interest-based advertising. Using this function, personalized, interest-based advertising ads from the Google Display Network are shown to visitors of the provider's website. Google uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. For the USA, an adequacy decision by the EU Commission exists, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and thereby committed to complying with European data protection principles. Google will transfer this information to third parties if required by law or if third parties process this data on behalf of Google. In no case will Google associate your IP address with other data from Google.
The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.
Further information as well as Google's privacy policy can be found at: https://www.google.com/policies/technologies/ads/ and https://www.google.de/policies/privacy/

Use of the remarketing or "Similar Audiences" feature of Google Inc.
We use the remarketing or "Similar Audiences" feature of Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website.
The application serves the purpose of analyzing visitor behavior and visitor interests. To conduct the analysis of website usage, which forms the basis for creating interest-based advertisements, Google uses cookies. Through the cookies, visits to the website as well as anonymized data about the use of the website are recorded. No personal data of the website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that very likely take into account previously viewed product and information areas.
Your data may be transmitted to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.
More information about Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/
 
Use of Microsoft Advertising
We use Microsoft Advertising from Microsoft Corporation (Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA; "Microsoft") on our website.
The data processing serves marketing and advertising purposes and the purpose of measuring the success of advertising measures (conversion tracking). We learn the total number of users who clicked on one of our ads and were redirected to a page equipped with a conversion tracking tag. However, personal identification of these users is not possible. Microsoft Advertising uses technologies such as cookies and tracking pixels that enable an analysis of your use of the website. When you click on an ad placed by Microsoft Advertising, a cookie for conversion tracking is placed on your computer. This cookie has a limited validity and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Microsoft and we can recognize that you clicked on the ad and were redirected to this page. The following information may be collected, among others: IP address, identifiers assigned by Microsoft (tags), information about the browser you use and the device you use, referrer URL (website through which you accessed our website), URL of our website.
Your data may be transferred to the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Microsoft has certified itself according to the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.
More information about data protection and the cookies used by Microsoft can be found here.


Plug-ins and Miscellaneous

Use of the Google Tag Manager
We use the Google Tag Manager from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. 
This application manages JavaScript tags and HTML tags that are used especially for the implementation of tracking and analytics tools. The data processing serves the purpose of demand-oriented design and optimization of our website.
The Google Tag Manager itself neither stores cookies nor processes personal data. However, it enables the triggering of additional tags that can collect and process personal data.
More information about terms of use and data protection can be found here.
 
Use of Google reCAPTCHA 
We use the reCAPTCHA service on our website Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google"). The query serves the purpose of distinguishing input by a human or by automated, machine processing. For this purpose, your input is transmitted to Google and further used there. Additionally, the IP address and, if applicable, other data required by Google for the reCAPTCHA service are transmitted to Google. This data is processed by Google within the European Union and, if necessary, also transmitted to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has certified itself according to the TADPF and thereby committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the lawfulness of the processing carried out based on the consent until the revocation.
More information about Google reCAPTCHA and the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html as well as https://www.google.com/privacy.
 
Use of Google invisible reCAPTCHA
We use the invisible reCAPTCHA service from Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland; "Google") on our website. 
This serves the purpose of distinguishing input by a human or by automated, machine processing. In the background, Google collects and analyzes usage data, which is used by Invisible reCaptcha to differentiate regular users from bots. For this purpose, your input is transmitted to Google and further used there. Additionally, the IP address and, if applicable, other data required by Google for the Invisible reCAPTCHA service are transmitted to Google.
This data is processed by Google within the European Union and, if necessary, also transmitted to servers of Google LLC in the USA. For the USA, there is an adequacy decision by the EU Commission, the Trans-Atlantic Data Privacy Framework (TADPF). Google has been certified under the TADPF and is thus committed to complying with European data protection principles.
The use of cookies or comparable technologies takes place with your consent based on § 25 para. 1 sentence 1 TDDDG in conjunction with Art. 6 para. 1 lit. a GDPR. The processing of your personal data takes place with your consent based on Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time without affecting the legality of the processing carried out based on the consent until the revocation.
Further information about Google reCAPTCHA as well as the associated privacy policy can be found at: https://www.google.com/recaptcha/intro/android.html and https://www.google.com/privacy

Data subject rights and storage duration

Duration of storage
After the contract has been fully processed, the data will initially be stored for the duration of the warranty period, then in consideration of legal retention periods, especially tax and commercial law retention periods, and then deleted after the expiration of the period, unless you have consented to further processing and use.

Rights of the data subject
You have the following rights under Articles 15 to 20 of the GDPR, provided the legal requirements are met: the right to access, to rectification, to erasure, to restriction of processing, to data portability.
In addition, you have the right to object under Art. 21 para. 1 GDPR to processing based on Art. 6 para. 1 f GDPR, as well as to processing for the purpose of direct advertising.

Right to complain to the supervisory authority
You have the right under Art. 77 GDPR to lodge a complaint with the supervisory authority if you believe that the processing of your personal data is not lawful.

You can file a complaint, among other options, with the supervisory authority responsible for us, which you can reach at the following contact details:

Hamburg Commissioner for Data Protection and Freedom of Information
Ludwig-Erhard-Str 22, 7th floor
20459 Hamburg
Tel.: +49 40 428544040
Fax: +49 40 428544000
E-mail: mailbox@datenschutz.hamburg.de

Right of objection
If the personal data processing listed here is based on our legitimate interest according to Art. 6 para. 1 lit. f GDPR, you have the right to object to this processing at any time for reasons arising from your particular situation, with effect for the future.
After the objection has been made, the processing of the affected data will be stopped, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing serves the assertion, exercise, or defense of legal claims.

last update: 13.12.2024